LED display enters a new stage, new technology applications activate the industry's "wealth code"

In 2024, the LED display market has entered a new stage of development with new expectations and confidence. Against the backdrop of the gradual recovery of the global economy, what specific changes is this market experiencing? What new trends and characteristics are being shown? It is worth paying attention to.
Overseas markets have become an important "engine" for performance growth. The LED display market continues to adjust and grow during the economic cycle. According to TrendForce's "2025 Global LED Display Market Outlook and Price Cost Analysis Report", China's market demand is sluggish, government budget cuts, social investment intentions are weakening, and LED display prices are fiercely competitive. It is expected that China's LED display market output value will decline in 2024. This means that although China's overall market demand may be affected, companies can make up for this gap by exploring overseas markets. In terms of overseas markets, TrendForce expects that the demand for LED display markets in Europe and the United States will remain stable in 2024. At the same time, the demand for LED displays in the Asian market, especially in the Middle East and Southeast Asia, continues to rise rapidly, and is expected to become the best performing region in 2024. Other markets such as Africa, Latin America and Oceania are also growing steadily. Such a market structure highlights the development potential of the overseas LED display market and brings new opportunities for LED display companies. In the first half of this year, the overseas market has become an important driving force for the performance growth of LED display manufacturers. Specifically, Leyard's overseas revenue in the first half of 2024 reached 1.291 billion yuan, a year-on-year increase of 12.76%. Among them, Asia, Africa and Latin America performed particularly well, with revenue reaching 462 million yuan, a year-on-year increase of 50.74%; Zhouming Technology's performance was also remarkable, with overseas revenue reaching 2.171 billion yuan in the first half of this year, a year-on-year increase of 19.34%; Absen's overseas market revenue in the first half of this year was about 1.4 billion yuan, a year-on-year increase of about 24%, of which North America's growth rate was about 32%, while Europe and Asia, Africa and Latin America both exceeded 20%. The company signed orders for about 1.5 billion yuan in overseas markets, a year-on-year increase of 18%. Driven by overseas demand, Absen's LED display sales increased by about 28% year-on-year to 177,000 square meters; Leman Optoelectronics' international business revenue reached 510 million yuan in the first half of this year, a year-on-year increase of 34.8%, accounting for 78% of total revenue, a record high; Lianjian Optoelectronics' international business also showed a positive development trend, with revenue of 174 million yuan, accounting for 59.31% of total revenue, showing that the international market occupies an important position in its business.